Solo Founder Coachsolo founder coach
ABOUT

I'm a solo founder too. Here's why I coach.

I built this for the kind of founder I am. Bootstrapped, solo, and trying to turn a real problem into a real business without the noise.

No-code and AI make it easier than ever to ship software. They don't make it easier to know what to build, who it's for, or how to get someone to pay. That part still comes from talking to customers, testing the right assumptions, and doing the right work at the right time. That's what I help with.

Peter Gustafson, solo founder coach
WHAT I BELIEVE

Most solo founders don't have a motivation problem. They have a sequencing problem.

They build when they should be validating.

They add features when they should be selling.

They consume content when they should be having conversations.

When you fix the order, progress gets simpler. And it stops feeling like you're doing this alone.

PHOTO: Peter working at Industrious Navy Yard coworking space, candid, laptop open, natural light
WHERE I'VE WORKED
nZeroThe Washington PostAmerican Medical AssociationTrading TechnologiesPike13

If you're building solo, you don't need more tabs open. You need a clear next step and real signal.

45 minutes. You'll leave with clarity on what phase you're in and a clear plan for the next 7 days, whether we work together or not.